The workshop conducted covered Quantitative Content Analysis as a method to systematically analyze and quantify aspects of media texts like Twitter posts, movies, and newspapers. Participants engaged in constructing representative samples from various media sources to enhance robust and relevant data collection. They received guidance on developing variables and coding schemes specific to their research questions, fostering precise and reliable analysis. Practical sessions illustrated the process of conducting analysis and reporting findings effectively, emphasizing the workshop’s goal of achieving thorough and impactful research outcomes.