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{"id":4750,"date":"2025-03-03T09:10:46","date_gmt":"2025-03-03T09:10:46","guid":{"rendered":"https:\/\/nextstep.net.in\/indus-food\/?p=4750"},"modified":"2026-07-10T08:34:56","modified_gmt":"2026-07-10T08:34:56","slug":"retail-media-101-what-it-is-how-it-works-and-why-2","status":"publish","type":"post","link":"https:\/\/nextstep.net.in\/indus-food\/2025\/03\/03\/retail-media-101-what-it-is-how-it-works-and-why-2\/","title":{"rendered":"Retail Media 101: What It Is, How It Works, and Why It Matters"},"content":{"rendered":"

\"retail<\/p>\n

Sitting underneath this is \u2018on-site retail media\u2019, which is any advertising taking place on the retailer\u2019s own site. A good definition of retail media, therefore, reflects the fact that it sits alongside other aspects of shopper marketing, and also enables advertising both on and off retailer sites. Networks typically provide a range of formats, tools and methods to enable the placement of ads, and campaign reporting.<\/p>\n<\/p>\n